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Have you heard about Marketing 5.0? It’s the next step in the evolution of how we do marketing. So what does Marketing 5.0 entail? You guessed it – social media!
Social media is revolutionising the way we live our lives, never before have so many people across the globe had access to the same online platform. Of the social media platforms, Facebook is the most popular, boasting an impressive 2.7 billion monthly active users (Statista). Facebook also happens to be the primary content distribution channel for marketers today (HubSpot), with the other significant channels that digital marketers choose to focus on being Instagram (owned by Facebook), Twitter, YouTube (owned by Google) and LinkedIn (owned by Microsoft).
Marketing 5.0 encourages organisations to have a strong social presence and following. The companies who do this best post engaging and regular content to build a high-quality and interested community. Here’s our 5 tips to grow your social this week:
Post Relevant Imagery
Did you know that content with relevant images rack up 94% more views than content without images? (HubSpot)
When viewing social media content, consumers are constantly flooded with promotional content from organisations. Since most companies are advertising on social media, it is key to ensure your organisation doesn’t get lost within the sea of companies. Visuals are typically high-performers on social media, so keep your written content relatively short and sweet and grab your audience’s attention with eye-catching, colourful images or graphics with each post.
Visual content such as videos and images are more than 40x more likely to get shared on social media than posts without. Content with relevant images rack up 94% more views than content without images (HubSpot) so if you aren’t spending time to engage your audience visually it might be time to rethink! Similarly, relying on stock images will bore your audience, so don’t be afraid to take a quick snap on your mobile to keep your output authentic. Alternatively, for those looking to up their content game, consider engaging an agency/studio to deliver branded photography for you.
Video is currently the most engaging content to social media users. In fact, 84% of social media users say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl). Videos lasting 20-30 seconds filled with engaging and relevant content tend to be the most effective across the main 4 social media platforms (Facebook, Instagram, Twitter LinkedIn).
A common mistake that organisations make when posting video is posting links. When a link to the video is posted the percentage of people watching the video decreases massively, so it is always better if you can post video directly to the platform to ensure you do this! If you continue to post links to videos on external sites (e.g. Youtube & Vimeo) you’ll be missing potential engagement as you’re directly pointing your audience away from your profile.
Video is here to stay. The biggest players in social media (namely, Facebook & Instagram) have correctly identified rival video platforms as the main contenders for their users’ eyeballs. As a result, Facebook & Instagram’s algorithms intentionally promote video content above static image posts in a bid to keep users on their platform for longer.
Contests & Giveaways
Contests are a great way to draw exposure to your brand and to encourage engagement from your community. Not only are competitions a great way of generating additional likes and comments, it also can be used to provide lots of additional content for your page. For example, if you sell shoes, you could run a giveaway, asking people to send in inventive photos wearing their favourite shoes for a chance to win. You could then repost the entry images to your page and recycle them for ads and social media images.
When running a successful social media competition or giveaway, you should ensure that you promote it on all your platforms, whether it be website, email and social media. Make sure the prize you give is related to your brand, be it something your brand sells, or find a product related to your service. Finally, ensure the competition is personal; follow up entrants who don’t win, thanking them for entering and post to reveal the winner, perhaps ask for a photo of your winner with the prize you gave.
Social media contests are becoming more prevalent – some more smoothly managed than others. Make sure you dedicate a few hours to planning out and preparing the giveaway before launching as you’ll likely have a few people hoping to win who will definitely expect a follow-up on the eventual result!
When it comes to hashtags, it may seem that these are used at random, however, there is more logic behind the hashtags! Whilst some people chose to ‘spam’ hashtags in their captions, a few careful and consistently selected tags can work wonders to get your best content in front of interested users.
The first place to start with hashtags is to ensure that they are relevant to your brand, trending topics and current events. This is because people searching for a particular service or product will find your businesses page when they search for relevant hashtags. Don’t overuse hashtags; around ten hashtags per post is optimum for having enough relevant information but not spamming.
When it comes to popular hashtags, it is best to limit these to one per post. These include things such as #tbt (throwback Thursday) or #mondaymotivation. Thousands of posts on social media are posted each day utilising these popular hashtags, so use your hashtags wisely- stick to one popular one to avoid your post being drowned alongside the others!
If you’re stuck on a place to start, there are dozens of free resources out there that will generate the current most relevant hashtags for your business. In addition, if you fancy being more direct, be sure to check out what you’re competitors and/or the market leaders are using as a good place to start jostling for attention.
Be Active & Engage
By growing your social platforms, you are encouraging people to communicate and engage with your organisation. If you are encouraging this, you should ensure that you are being active on your accounts, answering customers questions and queries in a timely manner.
Have fun with it! Your customers are just people, and the chances are if they are buying your products or service they will share the same common interests as you. Have a laugh with them, reply to comments on social posts and grow your community from the inside out. 100 new users tomorrow won’t mean anything for your business if they’re disengaged or receive a disappointing interaction with your brand.
So there it is. These are just a few tips you can action from today. Alternatively, if you want to grow your social following and platform but don’t have time, don’t worry – you aren’t alone. Many small to medium-sized business owners have the same issues.
This is where we come in. We are ZapHub, a team of digital specialists focused on growing your online presence. We make brand growth easy. Simply contact us to get started and we will do the rest. Make your marketing simple, responsive and time-efficient today.