Venturing into the world of digital marketing for the first time can seem overwhelming. Getting your digital presence sorted is vital, but in such an over-crowded space it can all feel like too much. It’s no surprise there’s a lot of agencies to choose from; in the past year, digital marketing budget averages have soared by 13% and the average UK adult is hit by over 400 ads a day (Statista).
With almost all industries utilising digital marketing to grow their businesses, making sure you find the right digital agency partner is the first and most important step you can take this year to securing your business’ long-term growth!
The right agency offers an affordable and efficient solution to growing your organisation’s online presence. When it comes down to choosing a digital partner, you need to spend time finding one that is right for you. Here’s what you should be looking for:
The modern agency world is highly competitive. In recent times, marketing agencies have increasingly struggled to compete on price, meaning that there is little price differentiation to steer you toward the right solution for your objectives. Furthermore, as the battleground of competitive pricing has expanded, agencies have shifted to competing on industry or solution, by specialising down and only working in certain niches.
This hyper-specialisation is great for large companies who have eye-watering marketing budgets and the capacity to engage multiple agencies to cover their needs. However, for the vast majority of businesses in the UK, a solution that covers all their digital needs is much more cost effective, convenient and, in the long-run, returns the best value for investment. Having a modest marketing fund should not stand in the way of your organisation’s access to a winning digital presence.
You should search for an agency who could be a true partner to your wide range of digital needs. A true multi-skilled agency will be able to develop their service level alongside the solutions you need as your business grows. From a webpage about an upcoming event, to an email campaign with company news and supporting video content – you need confidence in your agency to deliver creative digital support however you need it. Look for an agency who can offer expertise across a range of services.
When choosing a marketing agency, you will be flooded with package proposals. The ‘one-size-fits-all’ approach to marketing is prevalent, but increasingly outdated. Forcing clients into rigid process and service levels allows agencies to keep their margins intact whilst still competing in the aggressive price war we mentioned earlier.
However, every business is different. The challenges you face and the objectives you have for this year are unique to you. Therefore, it’s vital that you look for an agency who will take the time to listen to your needs before creating an offering uniquely for you. You need confidence in your digital partner to understand and then solve the challenges you face.
Alongside this, it is also important to ensure your solution can be scaled in-ine with your growth. Work with a trusted agency who offers flexible solutions that can be adjusted or increased over time, without having to worry about capacity or sudden price-hikes.
When it comes to your marketing budget, be sure not to blow it upfront on one specific project with an overly specialised agency. Look for a company who offers a bespoke and varied digital package, which is flexible enough to be adapted to meet the future digital needs of your organisation whilst making your budget work as hard as possible.
Another factor to consider when choosing an agency right for you is ‘are you compatible?’ This probably sounds like new-age jargon, but it really is as important as everything else on this list. Here’s why:
The key to a successful B2B relationship is to work with a company where you share common goals. For example, if you are an SME with ambitions to grow and expand, engage with a marketing agency with similar-goals. Not only do you share similar trajectories, but the agency will also have first hand experience in using digital marketing to drive their own growth. They know what works and what doesn’t, and can use their own personal experiences to advise accordingly. Similarly, as your business grows, you need to be confident your partner agency can handle the increased workload to enable you properly. There’s nothing worse than having your business stall because one of your key partners hit capacity.
Agency work tends to attract highly creative individuals, who are great for engaging with and sharing ideas. If your organisation is looking to refresh its brand, try talking with an agency with employees who can give a fresh perspective on creative material. You know your own organisation’s culture better than anyone; so you’re perfectly placed to make your prospective new agency’s culture is a good match. search for an agency which shares similar values, ambitions and objectives.
Good Track Record & Case Studies
Ok, so you think you might have found your perfect agency, but before you sign that contract, ask to see some case studies. Any reputable agency will have case studies and testimonials on their website & follow-up proof points that they will happily send you. A marketing agency could promise you the world, but real reviews & results from real people speak for themselves.
Additionally, talk with your agency, ask them if they have experience working with a similar industry to yours, and ask for content examples to be sent to you- any agency with a good standard of work will be happy to do so! Beware – refusal to share content examples can be a huge red flag…
Looking for an Agency?
At ZapHub, we understand the digital needs of SMEs business’ owners with an ambition to grow- we are one ourselves! Plus, you can (hopefully) trust our ability to engage audiences since our own outreach brought you here and kept you interested long enough to read this entire blog!
We are a community-first marketing agency assisted by in-house website design, advertisement & content creation specialists. Want to kick your marketing off as early as next week? We would love to chat with you about your digital needs, learn more on our website & book a call today.